Just as I continue to grow, guided by self reflection and human interaction, products need to evolve or they will be left behind as the customer changes. As a designer, I step back, listen and collaborate to bring business and customer goals into alignment.
Visual communication through pragmatic design and a comprehensive understanding of the user’s needs and emotional state is my passion. Whether solving for user interactions in a complex web application, creating a sticky and playful experience for a casual mobile game or composing a virtual space that is easily navigable, I consistently strive to realize the true nature of the user’s needs.
